Question 1

By skillfully using __________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

Accepted Answer

A)  cultural symbols
B)  visual icons
C)  trademarks
D)  brand names
E)  ethnic emblemsF) A) and E)
G) C) and D)

Question 2

A global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Accepted Answer

A)  licensing.
B)  local assembly.
C)  a joint venture.
D)  direct investment.
E)  local manufacturing.F) B) and E)
G) C) and E)

Question 3

A firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Accepted Answer

A)  becomes more stable
B)  increases
C)  levels off
D)  decreases
E)  becomes more unpredictableF) A) and D)
G) All of the above

Question 4

An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the __________.

Accepted Answer

A)  League of Nations
B)  World Trade Organization (WTO) 
C)  Association for Commerce Equity (AC
E)  
D)  United Nations Board of Trade (UNBT) 
E)  Global Better Business Bureau (BBB-G) F) None of the above
G) C) and D)

Question 5

As a general rule, __________ seems to work best when the consumer target market for the product is alike across countries and cultures - that is, consumers share the same desires, needs, and use for the product.

Accepted Answer

A)  product adaptation
B)  product extension
C)  product integration
D)  product invention
E)  product customizationF) B) and E)
G) A) and E)

Question 6

The representations of ideas and concepts to which different cultures often attach different meanings are referred to as

Accepted Answer

A)  universal symbols.
B)  cultural symbols.
C)  symbolic concepts.
D)  ideological representations.
E)  cultural representations.F) A) and E)
G) B) and D)

Question 7

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is

Accepted Answer

A)  an increase in economic protectionism and a decline free trade.
B)  a more aggressive attitude towards initiating international tariffs and quota systems.
C)  a decrease in most countries' GDPs and a renewal of nationalism.
D)  the emergence of networked global marketspace.
E)  an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.F) A) and B)
G) A) and D)

Question 8

Cross-cultural analysis refers to the study of

Accepted Answer

A)  the subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
B)  the set of values, ideas, and attitudes that are learned and shared among the consumers of a country.
C)  the similarities and differences among consumers in two or more nations or societies.
D)  the buying behaviors within a given nation to identify similarities and differences among individuals.
E)  the buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most.F) B) and C)
G) A) and E)

Question 9

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Accepted Answer

A)  back translation.
B)  symbiotics.
C)  semiotics.
D)  symbolic linguistics.
E)  cross-cultural analysis.F) A) and B)
G) C) and D)

Question 10

Generally, as the proportion of middle-income households in a country __________, the nation's purchasing power increases.

Accepted Answer

A)  decreases
B)  increases
C)  levels off
D)  reaches 33 percent of the total population
E)  reaches 50 percent of the total populationF) A) and D)
G) C) and D)

Question 11

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Accepted Answer

A)  locution.
B)  heuristics.
C)  transliteration.
D)  back translation.
E)  cross-cultural paraphrasing.F) A) and D)
G) All of the above

Question 12

Tiffany & Company knows that Japanese are superstitious about the number 4. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

Accepted Answer

A)  trademarks
B)  visual icons
C)  cultural symbols
D)  brand names
E)  ethnic emblemsF) A) and B)
G) A) and C)

Question 13

A quota refers to

Accepted Answer

A)  a government tax on products or services entering a country that primarily serves to raise prices on imports.
B)  government payments to companies or industries that serve to lower costs and provide a competitive advantage to domestic industries.
C)  a restriction placed on the amount of a product allowed to enter or leave a country.
D)  a minimum requirement for the purchase of specific products or services between two nations.
E)  a refusal to purchase or exchange products or services with another nation unless certain financial or ideological requirements have been satisfied.F) A) and B)
G) C) and E)

Question 14

Why did Dell, Inc., embark on a global growth initiative?

Accepted Answer

A)  U.S. sales had decreased.
B)  Dell was recently purchased by Lenovo, a major Chinese competitor.
C)  There was too much competition in Dell's direct-to-consumer marketing channel.
D)  There were fewer restrictions in computer technology outside the United States.
E)  Emerging economies offered significant growth potential.F) B) and E)
G) A) and B)

Question 15

A global marketer selling consumer products and services must also consider what the average per capita or __________ is among a country's consumers and how the income is distributed to determine a nation's purchasing power.

Accepted Answer

A)  buying capacity
B)  currency exchange risk
C)  purchasing power
D)  household income
E)  cost of livingF) C) and E)
G) A) and B)

Question 16

Exporting refers to a global market-entry strategy

Accepted Answer

A)  in which a company will sell its products in international markets but not in its own domestic market.
B)  in which a company produces goods in one country and sells them in another country.
C)  in which a company will manufacture its product in several countries at the same time using different brand names and slight product modifications.
D)  in which a company will manufacture products specifically designed for non-domestic markets, but will sell those products to distributors who take title and resell the products to different companies around the world.
E)  whereby a product is made in one country, assembled in a second country, and ultimately marketed to a third country.F) B) and E)
G) B) and D)

Question 17

Cultural symbols are things that

Accepted Answer

A)  can be protected by international copyrights.
B)  cannot be expressed by words or characters.
C)  represent values that exist solely within a nation.
D)  represent words through the use of pictures or designs.
E)  represent ideas and concepts.F) B) and C)
G) A) and E)

Question 18

Values refer to

Accepted Answer

A)  personally or socially held core beliefs that are consistent within a given culture.
B)  the beliefs that dictate a person's behavior, which are often derived from a religious code of conduct.
C)  personally or socially preferable modes of conduct or states of existence that tend to persist over time.
D)  the innate sense of what a person considers to be right or wrong in terms of his or her own conduct when dealing with others.
E)  those personality traits regarding honesty and integrity that have been passed down from generation to generation.F) C) and E)
G) All of the above

Question 19

The administrative, marketing, and manufacturing operations that many international firms, multinational firms, and transnational firms have around the world are often called

Accepted Answer

A)  divisions.
B)  outlets.
C)  departments.
D)  markets.
E)  holding companies.F) A) and C)
G) C) and E)

Question 20

In recent years, a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade. Describe the three discussed in the textbook.

Accepted Answer

(1) The European Union (EU) 2013 consist...

Exam 6: Understanding and Reaching Global Consumers and Markets

As a general rule, __________ seems to work best when the consumer target market for the product is alike across countries and cultures - that is, consumers share the same desires, needs, and use for the product.

Correct AnswerverifiedShow Answer

Cultural symbols are things that

Correct AnswerverifiedShow Answer

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Correct AnswerverifiedShow Answer

The representations of ideas and concepts to which different cultures often attach different meanings are referred to as

Correct AnswerverifiedShow Answer

The administrative, marketing, and manufacturing operations that many international firms, multinational firms, and transnational firms have around the world are often called

Correct AnswerverifiedShow Answer

Tiffany & Company knows that Japanese are superstitious about the number 4. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

Correct AnswerverifiedShow Answer

Why did Dell, Inc., embark on a global growth initiative?

Correct AnswerverifiedShow Answer

By skillfully using __________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

Correct AnswerverifiedShow Answer

Generally, as the proportion of middle-income households in a country __________, the nation's purchasing power increases.

Correct AnswerverifiedShow Answer

A global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Correct AnswerverifiedShow Answer

In recent years, a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade. Describe the three discussed in the textbook.

Correct Answerverified(1) The European Union (EU) 2013 consist...View AnswerShow Answer

A quota refers to

Correct AnswerverifiedShow Answer

A global marketer selling consumer products and services must also consider what the average per capita or __________ is among a country's consumers and how the income is distributed to determine a nation's purchasing power.

Correct AnswerverifiedShow Answer

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Correct AnswerverifiedShow Answer

A firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Correct AnswerverifiedShow Answer

Cross-cultural analysis refers to the study of

Correct AnswerverifiedShow Answer

An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the __________.

Correct AnswerverifiedShow Answer

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is

Correct AnswerverifiedShow Answer

Values refer to

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Exporting refers to a global market-entry strategy

Correct AnswerverifiedShow Answer

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(1) The European Union (EU) 2013 consist...
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