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Exam 10: Marketing Channels and Supply Chain

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Question 1

True/False

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Berta does online research on laptops.She reads various reviews by laptop owners and makes her choice.She later goes to a retail store to purchase the laptop.Berta is a cross-channel shopper.

A) True
B) False

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True

Question 2

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Dual distribution is an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.

A) True
B) False

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verified

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Question 3

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An electronics store buys electronic products from a manufacturer.It reaches out to retailers through promotional activities.However, the store is unable to sell some of the stock, and suffers a loss.Which of the following functions is the electronic store performing as an intermediary?

_____ occurs between intermediaries at the same level in a marketing channel.

_____ websites focus mainly on converting an online browser into an online, catalogue, or in-store buyer using website design elements.

Proctor & Gamble sells products to consumers utilizing only retailers in the channel.This exemplifies a direct channel.

Supply chain activities are generally considered outside of the scope of marketing.

Which of the following channel designs are chosen for specialty products or services like high-end sports vehicles, exclusive women's jewellery, and yachts because only one retail outlet in a specified geographical area carries these products?

Under a _____ marketing system, a firm at one level of a channel owns the firm at the next level or owns the entire channel.

Channel choice typically depends upon market, company and product factors.

The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements is known as _____.

Intermediaries make selling goods and services more efficient because the intermediaries minimize the number of sales contacts necessary to reach a target market.This highlights the:

Cocoarich chocolates aim to place their chocolates products "within an arm's reach of desire" of their customers.They ensure that their products are placed in as many stores as possible.This is an example of _____.

What is exclusive distribution? Give an example.

What kind of conflict is reflected when Lez has a disagreement over the product's price with one of its wholesalers?

When a channel member bypasses another member and sells directly to consumers, disintermediation occurs.

Gourmet Coffees sells its coffees through Gourmet Coffee stores and select gift shops, and its Morning Fresh brand of coffees through supermarket stores.This is an example of an electronic marketing channel.

A consumer who researches products online and then purchases them at a retail store is called a(n) _____.

The set of individuals and firms involved in the process of making a product available for use by consumers and business users together make a(n) _____.

Form utility involves efforts by intermediaries to help buyers take possession of a product or service, such as providing various ways for payment to be made for a product-by credit card, debit card, cash, or cheque.