Question 1

If you make a quick decision that is almost automatic and is based on very little information,you have made a System_____ decision.

Accepted Answer

The answer of If you make a quick decision that...

Question 2

_______ consists of marketing to organizations that acquire goods and services in the production of other goods and services that are then sold or supplied to others.

Accepted Answer

Business-t...

Question 3

Sandra was looking at the magazines on display while waiting in the checkout lane.Although she hadn't intended to purchase one,Sandra bought a magazine that caught her attention.This is an example of an impulse buy.

Accepted Answer

A) True 
 B)False

Question 4

The study of individuals,groups,or organizations and the processes they use to select,secure,use,and dispose of products,services,experiences,or ideas to satisfy needs is known as

Accepted Answer

A)  market development.
B)  cognitive dissonance.
C)  sensory marketing.
D)  consumer behavior.
E)  strategic planning.F) A) and E)
G) A) and D) D

Question 5

Which of the following is likely to be the final stage in an individual's family life cycle?

Accepted Answer

A)  unmarried survivor
B)  unmarried
C)  married with no kids
D)  married without dependent children
E)  married with teensF) B) and D)
G) All of the above

Question 6

In the consumer decision-making process,searches for information fall into which two main categories?

Accepted Answer

A)  internal and external
B)  lengthy and brief
C)  meaningful and trivial
D)  extensive and limited
E)  wanted and unwantedF) B) and C)
G) A) and E) A

Question 7

When evaluating choices,a consumer who asks the question How do I feel about it? is using which evaluative criteria choice?

Accepted Answer

A)  attribute choice
B)  affective choice
C)  attitude choice
D)  alternative choiceE) A) and B)
F) A) and C)

Question 8

The distinct family-related phases that an individual progresses through over the course of his or her life are called the

Accepted Answer

A)  progression timeline.
B)  family life cycle.
C)  life stage continuum.
D)  family growth chart.
E)  life stage sequencE.F) A) and C)
G) B) and D)

Question 9

List and describe the three types of buying situations.

Accepted Answer

The three types of buying situations are...

Question 10

Explain the three types of reference groups and their implications for marketers.

Accepted Answer

A membership reference group is the grou...

Question 11

The perception process begins when a consumer is exposed to either an internal or external _____.

Accepted Answer

The answer of The perception process begins when a consumer...

Question 12

A consumer's behavior standards or beliefs,which can impact the decision-making process,are referred to as the consumer's _______.

Accepted Answer

values

Question 13

Outline the steps in the consumer decision-making process.Do all of the steps need to be followed in order? Why or why not?

Accepted Answer

The steps in the consumer decision-makin...

Question 14

Marketers can help consumers fill in their knowledge gaps through advertisements and product websites.

Accepted Answer

A) True 
 B)False

Question 15

The North American Industry Classification System (NAICS) is used by

Accepted Answer

A)  nonprofit organizations.
B)  members of NAFTA.
C)  hospital and healthcare workers.
D)  members of the European Union.E) B) and C)
F) A) and B)

Question 16

How does the ability to pay for a purchase on credit affect the buying situation?

Accepted Answer

A)  Buying things on credit links the consumption experience with the payment for that same purchase.
B)  Paying with credit activates the pain centers of the brain in a negative way.
C)  The ability to pay with credit decreases the amount consumers are willing to pay for an item.
D)  Using credit to pay for purchases takes away the "pain" of paying for something.E) A) and B)
F) None of the above

Question 17

Which of the following is the best example of how one's personal value system influences his or her buying behavior?

Accepted Answer

A)  Nick decided to buy a Mustang because it reflects his fast-paced way of living.
B)  Christy decided to buy an electric vehicle because she is concerned about the harmful effects of carbon dioxide emissions produced by gasoline fuels.
C)  Rick decided to buy a camper so the family could enjoy the outdoors together.
D)  Sue heard that cars made in Germany have a reputation for being well built,so she decided to buy a BMW.
E)  Kayla loves the outdoors,so she decided to buy a Jeep because it would portray her spirited personality to others.F) B) and D)
G) A) and B)

Question 18

You finally decided to purchase an e-reader and selected the Amazon Kindle.After returning home,you see an advertisement for the Barnes and Noble Nook and now are wondering if you made the right decision.This is an example of

Accepted Answer

A)  cognitive dissonance.
B)  postpurchase stress.
C)  problem recognition.
D)  an internal information search.
E)  product indecisiveness.F) C) and E)
G) A) and B)

Question 19

Which level of Maslow's hierarchy of needs deals with friendship,family,and sexual intimacy?

Accepted Answer

A)  safety
B)  esteem
C)  self-actualization
D)  love/belonging
E)  physiologicalF) D) and E)
G) C) and D)

Question 20

Select the statement that is not true regarding the B2B purchasing process.

Accepted Answer

A)  The B2B purchasing process may require the use of RFPs and contract negotiations.
B)  The B2B purchasing process is often far longer than the consumer decision-making process.
C)  The B2B purchasing process requires standardized procedures.
D)  The B2B purchasing process is less complex than the consumer decision-making process.
E)  The B2B purchasing process typically involves professional purchasing managers.F) A) and B)
G) B) and E)

Exam 4: Consumer Behavior

If you make a quick decision that is almost automatic and is based on very little information,you have made a System_____ decision.

Correct AnswerverifiedShow Answer

_______ consists of marketing to organizations that acquire goods and services in the production of other goods and services that are then sold or supplied to others.

Correct AnswerverifiedBusiness-t...View AnswerShow Answer

Sandra was looking at the magazines on display while waiting in the checkout lane.Although she hadn't intended to purchase one,Sandra bought a magazine that caught her attention.This is an example of an impulse buy.

Correct AnswerverifiedShow Answer

The study of individuals,groups,or organizations and the processes they use to select,secure,use,and dispose of products,services,experiences,or ideas to satisfy needs is known as

Correct AnswerverifiedD

Which of the following is likely to be the final stage in an individual's family life cycle?

Correct AnswerverifiedShow Answer

In the consumer decision-making process,searches for information fall into which two main categories?

Correct AnswerverifiedA

When evaluating choices,a consumer who asks the question How do I feel about it? is using which evaluative criteria choice?

Correct AnswerverifiedShow Answer

The distinct family-related phases that an individual progresses through over the course of his or her life are called the

Correct AnswerverifiedShow Answer

List and describe the three types of buying situations.

Correct AnswerverifiedThe three types of buying situations are...View AnswerShow Answer

Explain the three types of reference groups and their implications for marketers.

Correct AnswerverifiedA membership reference group is the grou...View AnswerShow Answer

The perception process begins when a consumer is exposed to either an internal or external _____.

Correct AnswerverifiedShow Answer

A consumer's behavior standards or beliefs,which can impact the decision-making process,are referred to as the consumer's _______.

Correct Answerverifiedvalues

Outline the steps in the consumer decision-making process.Do all of the steps need to be followed in order? Why or why not?

Correct AnswerverifiedThe steps in the consumer decision-makin...View AnswerShow Answer

Marketers can help consumers fill in their knowledge gaps through advertisements and product websites.

Correct AnswerverifiedShow Answer

The North American Industry Classification System (NAICS) is used by

Correct AnswerverifiedShow Answer

How does the ability to pay for a purchase on credit affect the buying situation?

Correct AnswerverifiedShow Answer

Which of the following is the best example of how one's personal value system influences his or her buying behavior?

Correct AnswerverifiedShow Answer

You finally decided to purchase an e-reader and selected the Amazon Kindle.After returning home,you see an advertisement for the Barnes and Noble Nook and now are wondering if you made the right decision.This is an example of

Correct AnswerverifiedShow Answer

Which level of Maslow's hierarchy of needs deals with friendship,family,and sexual intimacy?

Correct AnswerverifiedShow Answer

Select the statement that is not true regarding the B2B purchasing process.

Correct AnswerverifiedShow Answer

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The three types of buying situations are...
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A membership reference group is the grou...
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values

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The steps in the consumer decision-makin...
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