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Exam 5: Analyzing the Marketing Environment

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Question 31

Multiple Choice

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The poorest 10 percent of the U.S.population earned an average of _______ in 2010.

A) $49,000
B) $33,500
C) $22,300
D) $10,100
E) $5,800

F) A) and B)
G) B) and E)

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Question 32

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Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does

A) in order to value each person in the organization.
B) for each generational cohort.
C) to avoid cultural clashes.
D) from a customer's point of view.
E) to sensitize organization members to ethical values.

F) B) and D)
G) None of the above

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Question 33

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As a retail clothing store manager,Randy frequently asks his staff what customers are saying and what they are asking for.He also attends the quarterly clothing show at the regional merchandise mart.Randy's efforts will likely help him to

Which statement about the changing diversity in the United States is TRUE?

Compared to consumers in the United States,Europeans are

Gretchen has a job that requires working late several nights a week.This puts a lot of strain on her to find time to shop and prepare meals for her family.Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except

Socially responsible marketing is defined as a strategic effort by firms to supply customers with environmentally friendly merchandise.

"Tweens" are part of which generational cohort?

Identify which social trend best describes a group of people who are constantly working and would benefit from a valet service that picks up your dry cleaning,goes to the supermarket,and feeds your dog.

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

Part of the social trend toward health and wellness is a concern about the increasing degree of obesity in the United States.In addition,trend-watchers are noting the increasing popularity of

Macroenvironmental factors include the company,competition,and corporate partners.

Typical demographic data include

Marketers in the United States are learning that all Hispanic and other minority groups are not alike.Cultural differences exist.Why is it important for marketers to know more about cultural differences among Hispanics?

When Marcia decided she couldn't afford to take a vacation this year,she went to the mall and bought herself a bottle of her favorite expensive perfume instead.This behavior is referred to as the "lipstick effect."

Name the various social trends that impact marketing,and give one example that demonstrates how each one influences marketing practices.

The Mayo Clinic in Minnesota is known for top-quality medical care.For decades,even presidents and dictators from around the world flew to the Mayo Clinic to utilize its services.The Mayo Clinic used its reputation to create additional medical facilities in Jacksonville,Florida,and elsewhere.This is an example of a firm focusing its efforts on satisfying customer needs that

The term "time-poor society" refers to the lack of leisure time people have today.

Gaetana is the new marketing director for a local theater.One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment.What will Gaetana monitor and manage?

Identifiable elements of a country's culture include