Question 1

Design a marketing strategy for the new product line.

Accepted Answer

Students' answers will vary but should r...

Question 2

A marketing channel is a group of marketing organizations that move products from producers to consumers.

Accepted Answer

A) True 
 B)False

Question 3

Consumers spend very little time planning where to buy shopping products.

Accepted Answer

A) True 
 B)False

Question 4

If a product is experiencing negative profits and the company is spending a great deal of money on advertising to make consumers aware of the product,the product is most likely in the following life cycle stage:

Accepted Answer

A)   growth.
B)   decline.
C)   introduction.
D)   maturity.
E)   intermediate.F) All of the above
G) C) and E)

Question 5

High-quality items such as musical instruments,sailboats,and airplanes would probably use what distribution coverage?

Accepted Answer

A)   Selective
B)   Intensive
C)   Relaxed
D)   Exclusive
E)   SporadicF) B) and D)
G) A) and B)

Question 6

Pricing objectives are influenced solely by marketing mix decisions.

Accepted Answer

A) True 
 B)False  False

Question 7

Which of the following modes of transportation is the least expensive for many products?

Accepted Answer

A)   Railroad
B)   Trucking
C)   Air transport
D)   Shipping
E)   PipelinesF) B) and E)
G) B) and C)

Question 8

Effective promotional positioning uses promotion to

Accepted Answer

A)   create and maintain an image of a product in consumers' minds.
B)   create an image that appeals to multiple market segments.
C)   expedite product delivery.
D)   become an unnatural result of market segmentation.
E)   stabilize sales.F) B) and D)
G) B) and E) A

Question 9

Physical distribution includes inventory control,transportation,warehousing,and materials handling.

Accepted Answer

A) True 
 B)False

Question 10

Exclusive distribution makes a product available in as many outlets as possible.

Accepted Answer

A) True 
 B)False  False

Question 11

What might allow Deluxe Chips to spend its marketing dollars more effectively?

Accepted Answer

A)   Hiring a really low-end advertising agency
B)   Making its products available to a very limited area
C)   Promoting its new products only on Facebook
D)   Matching products to neighborhoods and conducting micromarketing campaigns
E)   Relying solely on word-of-mouthF) None of the above
G) A) and E)

Question 12

All of the following activities are associated with warehousing goods except

Accepted Answer

A)   receiving.
B)   identifying.
C)   producing.
D)   dispatching.
E)   storing.F) A) and D)
G) C) and D)

Question 13

Why are wholesalers an important part of many marketing channels?

Accepted Answer

Wholesalers are extremely important beca...

Question 14

Price skimming is charging a low price to help a product enter the market and gain market share rapidly.

Accepted Answer

A) True 
 B)False

Question 15

A gallon of milk is an example of a

Accepted Answer

A)   convenience product.
B)   shopping product.
C)   specialty product.
D)   generic product.
E)   difficult-to-obtain product.F) A) and C)
G) A) and E)

Question 16

When Honda pays a television network to air its commercial,it is using

Accepted Answer

A)   publicity.
B)   advertising.
C)   personal selling.
D)   sales promotion.
E)   packaging.F) B) and E)
G) None of the above

Question 17

During which stage does the firm gear up for full-scale production,distribution,and promotions?

Accepted Answer

A)   Idea development
B)   Commercialization
C)   Product development
D)   Test marketing
E)   Idea screeningF) A) and B)
G) None of the above

Question 18

When a computer company initially charged a low price for a new computer and then raised the price after gaining a large market share,it was using which pricing strategy?

Accepted Answer

A)   Discount
B)   Survival
C)   Psychological
D)   Skimming
E)   PenetrationF) A) and E)
G) A) and B)

Question 19

Price discounts are often employed to boost sales.

Accepted Answer

A) True 
 B)False

Question 20

Advertising is direct,two-way communication with buyers and potential buyers.

Accepted Answer

A) True 
 B)False

Exam 12: Dimensions of Marketing Strategy

Design a marketing strategy for the new product line.

Correct AnswerverifiedStudents' answers will vary but should r...View AnswerShow Answer

A marketing channel is a group of marketing organizations that move products from producers to consumers.

Correct AnswerverifiedShow Answer

Consumers spend very little time planning where to buy shopping products.

Correct AnswerverifiedShow Answer

If a product is experiencing negative profits and the company is spending a great deal of money on advertising to make consumers aware of the product,the product is most likely in the following life cycle stage:

Correct AnswerverifiedShow Answer

High-quality items such as musical instruments,sailboats,and airplanes would probably use what distribution coverage?

Correct AnswerverifiedShow Answer

Pricing objectives are influenced solely by marketing mix decisions.

Correct AnswerverifiedFalse

Which of the following modes of transportation is the least expensive for many products?

Correct AnswerverifiedShow Answer

Effective promotional positioning uses promotion to

Correct AnswerverifiedA

Physical distribution includes inventory control,transportation,warehousing,and materials handling.

Correct AnswerverifiedShow Answer

Exclusive distribution makes a product available in as many outlets as possible.

Correct AnswerverifiedFalse

What might allow Deluxe Chips to spend its marketing dollars more effectively?

Correct AnswerverifiedShow Answer

All of the following activities are associated with warehousing goods except

Correct AnswerverifiedShow Answer

Why are wholesalers an important part of many marketing channels?

Correct AnswerverifiedWholesalers are extremely important beca...View AnswerShow Answer

Price skimming is charging a low price to help a product enter the market and gain market share rapidly.

Correct AnswerverifiedShow Answer

A gallon of milk is an example of a

Correct AnswerverifiedShow Answer

When Honda pays a television network to air its commercial,it is using

Correct AnswerverifiedShow Answer

During which stage does the firm gear up for full-scale production,distribution,and promotions?

Correct AnswerverifiedShow Answer

When a computer company initially charged a low price for a new computer and then raised the price after gaining a large market share,it was using which pricing strategy?

Correct AnswerverifiedShow Answer

Price discounts are often employed to boost sales.

Correct AnswerverifiedShow Answer

Advertising is direct,two-way communication with buyers and potential buyers.

Correct AnswerverifiedShow Answer

Correct Answer
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Students' answers will vary but should r...
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False

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A

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False

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Wholesalers are extremely important beca...
View Answer

Correct Answer
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Correct Answer
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