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Exam 14: Marketing Channels and Supply Chain Management

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Question 61

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Which of the following manufacturers most likely uses intensive distribution?

A) Cadbury Adams, manufacturer of Certs breath fresheners
B) Citizen, a manufacturer of digital scales
C) Champion, a manufacturer of inline skates
D) Cuisinart, a manufacturer of kitchen appliances

E) B) and C)
F) A) and D)

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Question 62

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Sherwin-Williams Company has not only grown to be the largest producer of standard and custom paints and coatings in Canada and the United States, but is among the largest producers in the world. For distribution, what would you expect Sherwin-Williams to use?

A) a network of facilitating agents
B) a horizontally integrated channel
C) a direct channel
D) a vertical marketing system

E) C) and D)
F) All of the above

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Question 63

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Describe some of the challenges that a business would face in going global.

DeBeers sells most of the diamonds it produces to industry. The company controls over 90 percent of the market and has great power over its distributors. In its marketing channel, what would DeBeers be considered?

A newspaper article on supply chain management discusses the importance of lean production. Which role in supply chain management will the article focus on?

Although Acer Computers manufactures thousands of units per year, its wholesale customers are able to purchase smaller more manageable quantities. What is this called?

Supply chain management is completely producer driven.

One important reason channel members are included between producers and users is the concept of specialization and division of labour. Define these concepts and explain their roles in channels of distribution.

Which of the following is NOT a sorting activity?

After years of phenomenal growth, Taco Bell is branching out from traditional single-purpose stores. Its uses kiosks, movable carts in malls and at the gas station, products on supermarket shelves, and even in-school lunch programs. In only a few years, it has more than quintupled its points of access. It aims to have 200,000 outlets; most of which will be nontraditional. What type of distribution does Taco Bell appear to be moving toward to get its products to market?

Which of the following statements best describes supply chain management?

Using VictoryStore.com's online design tools and templates, lovers need do little more than choose the type of gift they want to give including candy, apparel, candles, and more. After a template is chosen, the personalized item-complete with a message declaring love can be ordered. This process is called mass customization. What else is mass customization known as?

Starbucks Coffee company uses exclusive distribution.

Taco Bell sells Mexican-style food using various channels of distribution. Beef and vegetables are key ingredients used by Taco Bell. What are beef producers, vegetable growers, Taco Bell, and consumers part of?

The goal of procurement activities is to reduce the cost of raw material and supplies.

Horis Twild is the marketing manager for a small manufacturer of products to beautify, enhance, and maintain fish aquariums and terrariums. What was his decision NOT to move his manufacturing base overseas probably primarily based on?

The Lamp Company sells standardized light bulbs to other businesses. The average bulb only costs around $1.50. What channel would you recommend they use to get their products to their customers?

Residents of New Liskeard, Ontario, live in an isolated area of the province. Residents must travel two hours to receive medical treatment. Luckily, a physician has just opened a new practice in town. In this case, the physician has overcome service discrepancies by opening an office close to consumers.

Which of the following logistical activities do marketing channels perform?

Haim's Plumbing Wholesalers always ensures that it has an adequate assortment of "everyday" plumbing products to meet a customer's needs. What does Haim's Plumbing handle well?