Question 1

One advantage for being first on the market with a new product is increased product loyalty.

Accepted Answer

A) True 
 B)False

Question 2

The length of the introductory stage of the product life cycle for a new product is largely determined by:

Accepted Answer

A)   the size of the product
B)   the product's marketing mix
C)   the efficiency of the test marketing
D)   product characteristics,such as advantages over substitute products
E)   the size of the marketF) A) and E)
G) A) and D)

Question 3

_____ embrace products relatively early in the product life cycle,are likely to be community oriented,and often are opinion leaders themselves.

Accepted Answer

A)   Early adopters
B)   Innovators
C)   Early majority
D)   Late majority
E)   LaggardsF) C) and D)
G) C) and E)

Question 4

The first stage of the new-product development process is:

Accepted Answer

A)   screening and concept testing
B)   establishing the new-product strategy
C)   exploring opportunities
D)   developing a business analysis
E)   the building of a prototypeF) B) and E)
G) A) and D)

Question 5

Marketers consider all of the following examples of new products EXCEPT:

Accepted Answer

A)   a 2010 model year automobile with the same style,parts,and color as the 2009 model
B)   the addition of a management consultant service to a company that once specialized in investment management
C)   a new design for Reach brand toothbrushes
D)   a new flavor of Ben & Jerry's brand ice cream
E)   the development of a less-painful procedure for the treatment of varicose veinsF) A) and E)
G) B) and E)

Question 6

The advertising strategy during the growth stage of the product life cycle should be to:

Accepted Answer

A)   aim at the needs of innovators
B)   make the mass market aware of brand benefits
C)   use advertising as a vehicle for introducing the product category benefits
D)   emphasize the product's low price to help reduce inventories
E)   make the market aware of product category brandsF) All of the above
G) D) and E)

Question 7

Which of the following products is most likely to be in the decline stage of its product life cycle?

Accepted Answer

A)   Cookie mixes
B)   Wireless mobile phones
C)   Programmable CD-ROMs
D)   Funeral caskets
E)   Prerecorded audiocassette tapesF) B) and D)
G) A) and D)

Question 8

A product must be a discontinuous innovation to be considered a "new" product.

Accepted Answer

A) True 
 B)False

Question 9

The decision to market a product is called commercialization.

Accepted Answer

A) True 
 B)False

Question 10

All the brands that satisfy a particular type of need such as shaving products,laundry detergent,soft drinks,and furniture make up a(n) :

Accepted Answer

A)   product life cycle stage
B)   primary group
C)   adopter category
D)   product category
E)   reference groupF) A) and C)
G) A) and E)

Question 11

A biological metaphor that traces the stages of a product's acceptance,from its introduction (birth) to its decline (death) is called the:

Accepted Answer

A)   product diffusion process
B)   product phase
C)   product adoption stages
D)   product evolution cycle
E)   product life cycleF) A) and E)
G) C) and E)

Question 12

At what stage of the new-product development process are most new-product ideas rejected?

Accepted Answer

A)   Test marketing
B)   Diffusion
C)   Business analysis
D)   Idea screening
E)   Idea generationF) B) and E)
G) C) and D)

Question 13

Companies that are most likely to succeed in the development and introduction of new products typically are characterized by all of the following EXCEPT:

Accepted Answer

A)   establish an environment conducive to achieving new-product objectives
B)   make the long-term commitment needed to support innovation and new-product development
C)   capitalize on experience to achieve and maintain competitive advantage
D)   use a company-specific approach that is driven by corporate objectives and strategies with a well-defined new-product strategy at its core
E)   introduce ten new products every yearF) C) and E)
G) A) and C)

Question 14

Procter & Gamble is introducing a new fabric softener dispenser that consumers stick to the inside of the dryer drum and plans to send consumers free samples in the mail.This strategy will likely increase the rate of adoption of the new product.

Accepted Answer

A) True 
 B)False

Question 15

A team-oriented approach to new-product development is referred to as:

Accepted Answer

A)   simultaneous product development
B)   synergistic product development
C)   commercialized product development
D)   synchronized product development
E)   parallel product developmentF) C) and D)
G) A) and E)

Question 16

Going to the Dogs
Demand for pet services is greatly increasing across the United States. In fact,Americans will spend nearly $44 billion dollars on their pets this year.Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion.Daycare services for dogs now include toy rooms,outside play areas,doggie massages,treadmills,swimming pools and cushy beds for nap time.Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice. Rates vary from $20 to $45 a day per pet,depending on the amenities that the pet owner chooses.
-Refer to Going to the Dogs.Central Bark Doggie Day Care currently has 31 locations,with a new Gainesville,FL location coming soon.With the opening of competition in the form of Camp Bow Wow and others,it appears that the dog daycare product is moving into the _____ stage of the product life cycle.

Accepted Answer

A)   commercialization
B)   introductory
C)   growth
D)   maturity
E)   declineF) A) and D)
G) None of the above

Question 17

The rate of sales decline during the decline stage of the product life cycle is largely governed by:

Accepted Answer

A)   the amount of money spent on advertising
B)   the number of competitors in the market
C)   the intensity of the competition's marketing efforts
D)   the amount of shelf space allotted to the product
E)   how rapidly consumer tastes change or substitute products are adoptedF) B) and E)
G) D) and E)

Question 18

The Internet offers a fast,cost-effective way to conduct test marketing.

Accepted Answer

A) True 
 B)False

Question 19

Central Bark is a dog day care center.When you check your dog into a Central Bark you know your pooch will be pampered.Since kennels have been boarding dogs for years,the dog day care is not really a new product.

Accepted Answer

A) True 
 B)False

Question 20

List the seven steps of the new-product development process.

Accepted Answer

1.New-product strategy
2.Idea ...

Exam 11: Developing and Managing Products

A product must be a discontinuous innovation to be considered a "new" product.

Correct Answer
verified

Central Bark is a dog day care center.When you check your dog into a Central Bark you know your pooch will be pampered.Since kennels have been boarding dogs for years,the dog day care is not really a new product.

Correct Answer
verified

The length of the introductory stage of the product life cycle for a new product is largely determined by:

Correct Answer
verified

All the brands that satisfy a particular type of need such as shaving products,laundry detergent,soft drinks,and furniture make up a(n) :

Correct Answer
verified

A biological metaphor that traces the stages of a product's acceptance,from its introduction (birth) to its decline (death) is called the:

Correct Answer
verified

Which of the following products is most likely to be in the decline stage of its product life cycle?

Correct Answer
verified

List the seven steps of the new-product development process.

Correct Answer
verified
1.New-product strategy
2.Idea ...
View Answer

A team-oriented approach to new-product development is referred to as:

Correct Answer
verified

The advertising strategy during the growth stage of the product life cycle should be to:

Correct Answer
verified

Procter & Gamble is introducing a new fabric softener dispenser that consumers stick to the inside of the dryer drum and plans to send consumers free samples in the mail.This strategy will likely increase the rate of adoption of the new product.

Correct Answer
verified

The decision to market a product is called commercialization.

Correct Answer
verified

Marketers consider all of the following examples of new products EXCEPT:

Correct Answer
verified

Companies that are most likely to succeed in the development and introduction of new products typically are characterized by all of the following EXCEPT:

Correct Answer
verified

The first stage of the new-product development process is:

Correct Answer
verified

_____ embrace products relatively early in the product life cycle,are likely to be community oriented,and often are opinion leaders themselves.

Correct Answer
verified

At what stage of the new-product development process are most new-product ideas rejected?

Correct Answer
verified

The rate of sales decline during the decline stage of the product life cycle is largely governed by:

Correct Answer
verified

One advantage for being first on the market with a new product is increased product loyalty.

Correct Answer
verified

Correct Answer
verified

The Internet offers a fast,cost-effective way to conduct test marketing.

Correct Answer
verified

Exam 11: Developing and Managing Products

A product must be a discontinuous innovation to be considered a "new" product.

Correct AnswerverifiedShow Answer

Central Bark is a dog day care center.When you check your dog into a Central Bark you know your pooch will be pampered.Since kennels have been boarding dogs for years,the dog day care is not really a new product.

Correct AnswerverifiedShow Answer

The length of the introductory stage of the product life cycle for a new product is largely determined by:

Correct AnswerverifiedShow Answer

All the brands that satisfy a particular type of need such as shaving products,laundry detergent,soft drinks,and furniture make up a(n) :

Correct AnswerverifiedShow Answer

A biological metaphor that traces the stages of a product's acceptance,from its introduction (birth) to its decline (death) is called the:

Correct AnswerverifiedShow Answer

Which of the following products is most likely to be in the decline stage of its product life cycle?

Correct AnswerverifiedShow Answer

List the seven steps of the new-product development process.

Correct Answerverified1.New-product strategy2.Idea ...View AnswerShow Answer

A team-oriented approach to new-product development is referred to as:

Correct AnswerverifiedShow Answer

The advertising strategy during the growth stage of the product life cycle should be to:

Correct AnswerverifiedShow Answer

Procter & Gamble is introducing a new fabric softener dispenser that consumers stick to the inside of the dryer drum and plans to send consumers free samples in the mail.This strategy will likely increase the rate of adoption of the new product.

Correct AnswerverifiedShow Answer

The decision to market a product is called commercialization.

Correct AnswerverifiedShow Answer

Marketers consider all of the following examples of new products EXCEPT:

Correct AnswerverifiedShow Answer

Companies that are most likely to succeed in the development and introduction of new products typically are characterized by all of the following EXCEPT:

Correct AnswerverifiedShow Answer

The first stage of the new-product development process is:

Correct AnswerverifiedShow Answer

_____ embrace products relatively early in the product life cycle,are likely to be community oriented,and often are opinion leaders themselves.

Correct AnswerverifiedShow Answer

At what stage of the new-product development process are most new-product ideas rejected?

Correct AnswerverifiedShow Answer

The rate of sales decline during the decline stage of the product life cycle is largely governed by:

Correct AnswerverifiedShow Answer

One advantage for being first on the market with a new product is increased product loyalty.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The Internet offers a fast,cost-effective way to conduct test marketing.

Correct AnswerverifiedShow Answer

Correct Answer
verified

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Correct Answer
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Correct Answer
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Correct Answer
verified
1.New-product strategy
2.Idea ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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