Question 1

A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

Accepted Answer

A)   Eye camera
B)   Optical scanner
C)   Galvanometer
D)   People meter
E)   Visual analyzerF) None of the above
G) A) and B)

Question 2

Researchers invite a group of homemakers to a specially designed model home where they are observed by other researchers posing as homemakers, who record their conversations with concealed tape recorders. This observation would be characterized as

Accepted Answer

A)   Highly structured, contrived setting.
B)   Unstructured, contrived setting.
C)   Unstructured, uncontrived setting.
D)   Structured, uncontrived setting.
E)   Unstructured, undisguised setting.F) A) and D)
G) A) and E)

Question 3

The major problem of human behavior observation is the observer.

Accepted Answer

A) True 
 B)False

Question 4

A primary disadvantage of disguised research is that:

Accepted Answer

A)   There is a large potential for bias.
B)   The structured approach cannot be used.
C)   It will be hard to undisguise the data.
D)   People will change their behavior.
E)   Background data is difficult or impossible to collect.F) B) and C)
G) B) and D)

Question 5

Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal is called _.

Accepted Answer

voice-pitc...

Question 6

Response latency is related to

Accepted Answer

A)   The use of eye cameras.
B)   Uncertainty.
C)   The degree of structure in the observational method.
D)   The amount of information stored in memory.
E)   The degree of disguise in the observational method.F) B) and D)
G) B) and E)

Question 7

Levis Strauss sent one of its employees', who is fluent in Japanese, to stay at the home of a traditional Japanese family with teenage daughters. The employee disguised himself as an exchange student but was actually in Japan spying on the family and their friends to better understand how Levis jeans are used and worn by teenagers in Japan. This illustrates

Accepted Answer

A)   All good observations should be disguised.
B)   Observation raises ethical questions.
C)   Observation is not a good research technique.
D)   Structured observation is legal.
E)   None of the above.F) B) and E)
G) A) and E)

Question 8

Sometimes disguised observation is accomplished by having observers become part of the shopping scene.

Accepted Answer

A) True 
 B)False

Question 9

______________ observation studies the outcome of the behavior observed, rather than the behavior itself.

Accepted Answer

The answer of ______________ observation studies the outcome of the...

Question 10

A requirement for the use of structured reporting in observational studies is:

Accepted Answer

A)   Specific hypotheses about the behaviors to be observed.
B)   A laboratory setting for the research project.
C)   A disguised observation method.
D)   A natural setting for the research project.
E)   An undisguised observation method.F) C) and D)
G) B) and D)

Question 11

A mystery shopper could be used to perform which of the following research tasks?

Accepted Answer

A)   Record cleanliness of bathrooms
B)   Negotiate with sellers on the price for an item
C)   Ensure that children cannot buy M-rated video games
D)   Record the evenness of jelly in an doughnut
E)   All of the above are research tasks a mystery shopper could performF) A) and E)
G) C) and D)

Question 12

The term that refers to the amount of knowledge that people have about a study in which they are participating is:

Accepted Answer

A)   Disguise
B)   Ethics
C)   Debriefing
D)   Structure
E)   MysteryF) A) and D)
G) A) and E)

Question 13

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques?

Accepted Answer

A)   Measures the direction of the subject's feeling.
B)   Relatively less time consuming to use.
C)   Requires sophisticated computer equipment.
D)   Relatively less expensive to use.
E)   Does not require physical connection to the subject.F) A) and D)
G) All of the above

Question 14

The ability of a data collection technique to provide many types of primary data is known as

Accepted Answer

A)   Breadth of scope.
B)   Cost efficiency.
C)   Communicability.
D)   Versatility.
E)   Objectivity.F) C) and E)
G) A) and B)

Question 15

Unstructured observation is used:

Accepted Answer

A)   For studies in which hypotheses are to be tested.
B)   For studies in which flexibility is allowed in terms of what is noted and recorded.
C)   For studies in which the categories that will be used to analyze the situation have been specified beforehand.
D)   Only for disguised studies.
E)   Only for undisguised studies.F) A) and E)
G) C) and D)

Question 16

Voice pitch analysis attempts to assess the loudness with which people answer specific questions.

Accepted Answer

A) True 
 B)False

Question 17

______________ observation is used for studies in which flexibility is allowed in terms of what is noted and recorded.

Accepted Answer

The answer of ______________ observation is used for studies in...

Question 18

Which of the following is NOT an observation method of collecting data?

Accepted Answer

A)   Mystery shopping
B)   Using hidden cameras to study how shoppers select products
C)   Standing next to a store display to understand how shopper select products
D)   Analyzing scanner data from a store
E)   Surveying shoppers to learn about product selectionF) A) and C)
G) A) and D)

Question 19

Observation in a laboratory (as opposed to natural)  setting has the advantage of

Accepted Answer

A)   Behavior is less restricted.
B)   Fewer tabulation and analysis problems.
C)   Better control of extraneous influences.
D)   Greater external validity.
E)   A laboratory setting possesses no advantages over a natural setting.F) A) and E)
G) A) and D)

Question 20

Which of the following are disadvantages of observation in a contrived setting?

Accepted Answer

A)   Speeds data collection.
B)   Produces lower-cost research.
C)   Allows more objective measurements.
D)   External validity is threatened.
E)   Internal validity is threatened.F) A) and C)
G) C) and D)

Exam 10: Collecting Data by Observation

Correct Answer
verified

______________ observation is used for studies in which flexibility is allowed in terms of what is noted and recorded.

Correct Answer
verified

Researchers invite a group of homemakers to a specially designed model home where they are observed by other researchers posing as homemakers, who record their conversations with concealed tape recorders. This observation would be characterized as

Correct Answer
verified

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques?

Correct Answer
verified

Voice pitch analysis attempts to assess the loudness with which people answer specific questions.

Correct Answer
verified

The term that refers to the amount of knowledge that people have about a study in which they are participating is:

Correct Answer
verified

A primary disadvantage of disguised research is that:

Correct Answer
verified

The ability of a data collection technique to provide many types of primary data is known as

Correct Answer
verified

Which of the following are disadvantages of observation in a contrived setting?

Correct Answer
verified

A requirement for the use of structured reporting in observational studies is:

Correct Answer
verified

A mystery shopper could be used to perform which of the following research tasks?

Correct Answer
verified

______________ observation studies the outcome of the behavior observed, rather than the behavior itself.

Correct Answer
verified

Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal is called _.

Correct Answer
verified
voice-pitc...
View Answer

A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

Correct Answer
verified

The major problem of human behavior observation is the observer.

Correct Answer
verified

Observation in a laboratory (as opposed to natural) setting has the advantage of

Correct Answer
verified

Response latency is related to

Correct Answer
verified

Unstructured observation is used:

Correct Answer
verified

Sometimes disguised observation is accomplished by having observers become part of the shopping scene.

Correct Answer
verified

Which of the following is NOT an observation method of collecting data?

Correct Answer
verified

Exam 10: Collecting Data by Observation

Correct AnswerverifiedShow Answer

______________ observation is used for studies in which flexibility is allowed in terms of what is noted and recorded.

Correct AnswerverifiedShow Answer

Researchers invite a group of homemakers to a specially designed model home where they are observed by other researchers posing as homemakers, who record their conversations with concealed tape recorders. This observation would be characterized as

Correct AnswerverifiedShow Answer

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques?

Correct AnswerverifiedShow Answer

Voice pitch analysis attempts to assess the loudness with which people answer specific questions.

Correct AnswerverifiedShow Answer

The term that refers to the amount of knowledge that people have about a study in which they are participating is:

Correct AnswerverifiedShow Answer

A primary disadvantage of disguised research is that:

Correct AnswerverifiedShow Answer

The ability of a data collection technique to provide many types of primary data is known as

Correct AnswerverifiedShow Answer

Which of the following are disadvantages of observation in a contrived setting?

Correct AnswerverifiedShow Answer

A requirement for the use of structured reporting in observational studies is:

Correct AnswerverifiedShow Answer

A mystery shopper could be used to perform which of the following research tasks?

Correct AnswerverifiedShow Answer

______________ observation studies the outcome of the behavior observed, rather than the behavior itself.

Correct AnswerverifiedShow Answer

Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal is called _.

Correct Answerverifiedvoice-pitc...View AnswerShow Answer

A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

Correct AnswerverifiedShow Answer

The major problem of human behavior observation is the observer.

Correct AnswerverifiedShow Answer

Observation in a laboratory (as opposed to natural) setting has the advantage of

Correct AnswerverifiedShow Answer

Response latency is related to

Correct AnswerverifiedShow Answer

Unstructured observation is used:

Correct AnswerverifiedShow Answer

Sometimes disguised observation is accomplished by having observers become part of the shopping scene.

Correct AnswerverifiedShow Answer

Which of the following is NOT an observation method of collecting data?

Correct AnswerverifiedShow Answer

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voice-pitc...
View Answer

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